Your community has a story.
We build the video series that tells it.
LGW Creative is a NYC-based video content studio specializing in recurring video series for community brands, leagues, events organizations, and more.
We handle everything from strategy, scripting, filming, editing — so you don't have to.
ABOUT
Most community organizations know they need video content. They just keep running into the same wall: not enough bandwidth, no clear vision of what to make, and no one who can own it end-to-end. They try to solve it in-house, it falls apart, and video lands back at the bottom of the to-do list.
That's exactly the problem LGW Creative was built to solve.
Lorena Garcia Waheibi spent over a decade in music and entertainment — filming on location at venues, press stops, music video shoots, and live events — learning what it actually takes to create content that holds an audience's attention. The lesson she kept coming back to: it's never about making content for content's sake.
It's about building a recurring series with a real story at the center.
Today, LGW Creative partners with NYC's community brands to do exactly that. We come in with the strategy, the scripts, and the shot plan. You show up, tell your story, and walk away with content that works.
OUR WORK IN ACTION
Our work drives real results. Here's what that looks like in practice.
NYC Footy — The Field Guide Series
A recurring video guide to the NYC parks and fields where NYC Footy runs its leagues year-round. Player-hosted, community-focused, fully scripted and produced by LGW Creative.
10K+
Organic views per video
Measurable
Seasonal registration lift
V1 & done
Edit cycle, over time
WHAT CLIENTS SAY
“You’ve gone above and beyond. You’ve made my ability to manage this project incredibly easy because you put in the work to prepare and plan ahead. We are continuously seeing the quality of videos and the feedback cycle improve over time — V1 and done, if you will.”
HOW IT WORKS
Working with LGW Creative is designed to be the easiest part of your job. Here's what the process looks like.
01
Discovery call
20 minutes to understand your goals, content gaps, and what success looks like for your brand.
02
Series concept
We develop the series concept, name, and first shoot plan. You review and approve.
03
We handle it
Script, shoot, edit, deliver. You give feedback and publish. We get better every round.
BOOK A CALL
Ready to stop putting video
on the back burner?
Book a free 20-minute consultation. We'll talk through your content goals, what's gotten in the way, and whether LGW Creative is the right fit.
No commitment required. Just a conversation.